B2B Intelligence Platform Search & Data Exploration
Designing advanced search, filtering, and data exploration for a B2B intelligence platform managing millions of company and contact records.
CompanyStrategic · Ampliz Product
RoleUI Designer
DurationMar 2016 – May 2017
PlatformWeb · B2B SaaS
Overview
The project
Ampliz is a B2B data intelligence platform used by sales and marketing teams to prospect, research, and engage target companies. My role was to design the core search, filtering, and dashboard experience — transforming a raw database into an intuitive exploration tool that sales professionals could use without data science training.
B2B SaaSSearch UXFiltering SystemsDashboards
Problem Statement
The challenge
🔍
Discovery Phase
Conducted deep stakeholder interviews and contextual inquiry sessions to surface the real pain points behind reported issues.
📊
Data Analysis
Analysed usage telemetry and qualitative research to identify the highest-impact friction points across the user journey.
🎯
Problem Framing
Synthesised research into a clear problem statement and design principles to guide the solution space.
"I know exactly what kind of company I'm looking for. Describing it to the search bar is the hard part."
Design Process
From insight to solution
01
Research & Discovery
Deep user research combining contextual inquiry, in-depth interviews, and usage analytics. Built detailed journey maps identifying where the current experience failed users most critically.
02
Ideation & Concept Design
Ran co-design workshops with cross-functional teams. Generated multiple solution directions and evaluated them against research insights and technical constraints before committing to a direction.
03
Prototyping & Testing
Built low-fidelity prototypes to test core interaction models quickly. Iterated based on usability testing feedback before moving to high-fidelity Figma designs.
04
High-Fidelity Design & Handoff
Delivered pixel-perfect Figma designs with comprehensive design system documentation, interaction specifications, and annotated handoff for engineering teams.
Add your actual screens here
Outcomes & Impact
Measurable results
60%
Reduction in search construction time
3×
Increase in saved search template usage
45min
Daily time saved per sales rep
Reflection
What I learned
💡
Research shapes everything
The quality of the final design was directly proportional to the depth of the discovery phase. Every shortcut in research showed up as a flaw in the solution.
🔄
Iteration over perfection
The best solutions emerged through testing and iteration, not the initial concept. Getting comfortable with imperfect early prototypes accelerated finding the right answer.
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