Improving course completion by 35% through personalised progress design and smart motivational nudges.
ClientEdTech Platform
RoleLead Product Designer
TypeFull UX / Product Redesign
PlatformWeb + Mobile
Overview
The project
An EdTech startup with 500+ courses had a fundamental problem: only 12% of enrolled students completed courses they paid for. Despite strong content quality, students dropped off within the first week. The challenge wasn't the content — it was the experience of learning.
Conducted deep stakeholder interviews and contextual inquiry sessions to surface the real pain points behind reported issues.
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Data Analysis
Analysed usage telemetry and qualitative research to identify the highest-impact friction points across the user journey.
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Problem Framing
Synthesised research into a clear problem statement and design principles to guide the solution space.
"I signed up with so much intention. But three days in, I wasn't sure if I was on track. So I just... stopped."
Design Process
From insight to solution
01
Research & Discovery
Deep user research combining contextual inquiry, in-depth interviews, and usage analytics. Built detailed journey maps identifying where the current experience failed users most critically.
02
Ideation & Concept Design
Ran co-design workshops with cross-functional teams. Generated multiple solution directions and evaluated them against research insights and technical constraints before committing to a direction.
03
Prototyping & Testing
Built low-fidelity prototypes to test core interaction models quickly. Iterated based on usability testing feedback before moving to high-fidelity Figma designs.
04
High-Fidelity Design & Handoff
Delivered pixel-perfect Figma designs with comprehensive design system documentation, interaction specifications, and annotated handoff for engineering teams.
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Outcomes & Impact
Measurable results
35%
Improvement in course completion rate
2.4×
Re-engagement rate with curiosity vs urgency notifications
Day 3
Primary dropout moment effectively eliminated
Reflection
What I learned
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Research shapes everything
The quality of the final design was directly proportional to the depth of the discovery phase. Every shortcut in research showed up as a flaw in the solution.
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Iteration over perfection
The best solutions emerged through testing and iteration, not the initial concept. Getting comfortable with imperfect early prototypes accelerated finding the right answer.